New Social Media Tool - Google +1 and Search Engine Rankings

New Social Media Tool - Google +1 and Search Engine Rankings

Google has launched the new application called Google +1 very recently. If you have seen carefully, there is a +1 sign next to each search result in Google search results page. In this article, let’s take a look at this new tool on how it works, what are its effects on PageRank, are Google+1 and Search Engine Rankings related to each other, and how you can use it on your website.


Basically +1 is acts same as that of “Like” button on FaceBook or “Follow” on Twitter. But the effects of +1 are different from other two, as Google is basically a search engine as well as social media and blogging platform too. With +1 launched, Google is trying to strengthen its position in social media sector. As far its working is concerned, it will add one vote to the search result, website or blogpost, if a user presses on +1 sign next to it. When more number of people press +1, means vote for your website, it will be more trustworthy for Google.


Adding the Google+1 button to your own website is very easy. You have to copy-paste the following code on your website’s homepage and it will start working instantaneously. You need to place inside the or just above the tag of the webpage.









Now comes the important question. Are Google +1 and Search Engine Rankings connected to each other in any way? Whether +1 also affects the Google PageRank of a website, is still not very clear. Some people say that it affects not directly but indirectly somewhere down the line. Whereas others claim that the PageRank is not at all affected by this new tool. However, there is good news for PPC marketers as +1 is going to be a permanent addiction in the Google AdWords. The anti-spam mechanism is already in place and if someone tries to vote more times to his or her own website to improve score, the website can be penalized.


According to some experts Google +1 is going to work in phases. During the first phase, Google will collect all the information for analysis and then during next phase, it will try to provide more personalized experience for searching and ranking operations

Our SEO projects are as follows:

1. www.matexinternational.com for following keywords are top ten in Google, Yahoo & MSN.
1. India shirt exporters
2. India t shirt exporters
3. Shirt exporters
4. T shirt exporters
5. Bavarian Shirts
6. Cotton lycra shirts
7. German lent house shirts
8. Classic Casual shirts
2. www.angelbroking.com for following keywords are top ten in Google, Yahoo & MSN.

1. Angel broking
2. Online share trading
3. Online share trading in india
4. Online share trading india
5. Online trading in india
6. Share broking
7. Ebroking
8. Ebroking in india
9. Stock broking
10. Stock broking in india
11. Stock brokers in india
12. Share trading tips
13. Broking
14. Broking in equities
15. Latest news on share trading news
16. Share trading tips & news
17. Pms
18. Portfolio Management Service
19. Angel
20. Investment advisory
2. www.pali-beach-resort.com for following keywords are top ten in Google, Yahoo & MSN.

1. Mumbai resorts
2. Picnic mumbai
3. One day picnic in mumbai
4. One day picnic
5. Beach resort in mumbai
6. Resort in mumbai
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8. Mumbai resort
3. www.jingashoes.com for following keywords are top ten in Google, Yahoo & MSN.

1. Jinga
2. Jingas
3. Jinga shoes
4. Buy jinga
4. www.angelmf.com following keywords are top ten in Google, Yahoo & MSN.

1. Mutual Funds Schemes
2. Buy mutual funds
3. Indian mutual funds
4. Mutual funds in india
5. SIP calculator
6. Best sip to buy
7. Mutual funds India nav
8. Best sip schemes in India
9. Top performing mutual funds in India
10. MF India
5. www.angelcommodities.com following keywords are top ten in Google, Yahoo & MSN.

1. Trading on MCX
2. Trading on NCDEX
3. Commodity future trading
4. NCDEX Top Gainers
5. NCDEX Top losers
6. NCDEX Top Values
7. NCDEX Top Volume
8. MCX Top Gainers
9. MCX Top Losers
10. MCX Top Volume
11. MCX Top Values
12. NCDEX commodity
13. NCDEX commodities
14. NCDEX online
15. MCX commodity
16. MCX commodities
17. MCX online
18. NCDEX
19. MCX & NCDEX
20. MCX Trading
21. NCDEX Trading
22. NCDEX live quotes

6. www.angelsecurelife.com following keywords are top ten in Google, Yahoo & MSN.
1. Best insurance plans in India
2. Top life insurance in India
3. Best life insurance policies in India
4. Top life insurance in India

Content Optimization

Good copy equals conversions.

This is probably the hardest selling point to get across to a client when seo speak begins. Sure people know they need to get ranked in Google, and they know you need to build an online presence, and of course, they all know that they need to get traffic to their site.

But site copy? Anytime that topic is brought up, most clients proudly boast that they have already posted their brochure's information on their site and that works just fine.

Well, it doesn't. Content optimization is a skill that few people possess. Words sell, images don't. You need to get the user to take action! So, in that spirit, here is a list of things to do and ones to avoid:

Things to do:

1. Use the main keyphrase you are targeting on every page, except for the home page.
2. Use keyphrases in your hyperlinks.
3. Create a page title that is intriguing and eye catching. Remember words sell, graphics don't.
4. Limit your keyword usage to 2 or 3 keywords per page. Otherwise, you may get tagged for keyword spamming.
5. Create supplemental content like FAQ pages, how-to pages, industry glossary and related articles about the product.
6. Use the description meta tag. Google refers to this when it can't find content or a listing in DMOZ.
7. Always keep an eye on competitors and how they rank for the same keywords.
8. Focus on the the pages that have your best conversion rates.
9. Think like a reporter, asking the five W questions (who, what, when, where, why).
10. Display your location. Studies indicate that people look for local vendors, even when online.
    

Things to avoid:

1. Inserting keywords into copyrighted material.
2. Forgetting what your audience is looking for.
3. Leaving the title of your page as "Untitled".
4. Using too many graphics.

Waiting to implement copy changes for expected seasonal sales. You need 6-months when optimizing seasonal content to give the engines time to adjust to your alterations.

Content optimization is a continual process of monitoring and updating. By staying true to this course, you'll see the results in your sales.