How to Optimize Dynamic Website or Pages?

How to Optimize Dynamic Website or Pages?

Definition of Dynamic Pages :

Dynamic pages are the pages generated "on-the-fly" from a database. It is also known as database-driven pages. PHP, Perl, ASP, etc are using to generate dynamic pages.


It is difficult for the search engines to read the dynamic pages. It is generated when user select variable. It is not possible for search engines to select those variables and this reason these pages cannot indexed.


Dynamic URL's contains strings like &, %, ? and due to these characters problems starts for the search crawlers to read the content. But it is possible to index the dynamic pages also.


Here, I am writing the way through which a dynamic page can be readable by the crawlers :

1. Place links of the dynamic pages on static pages. Further it can be submitted in search engines manually. Most of the dynamic pages will indexed by the search engine by this way.
   
2. Coldfusion and other softwares are available which can replace special characters like ?, %, & with alternative text. 
   
3. Using help of CGI/Perl, we can convert query string in the url with suitable text. Path_Info and Script_Name are environment variables which contains complete URL including strings in dynamic pages.
   
4. Web hosting company also provides module with Apache software that can convert dynamic URL into urls that can be indexed by search engines. The mod_rewrite available for Apache that converts requested url into search engine friendly urls.

New Social Media Tool - Google +1 and Search Engine Rankings

New Social Media Tool - Google +1 and Search Engine Rankings

Google has launched the new application called Google +1 very recently. If you have seen carefully, there is a +1 sign next to each search result in Google search results page. In this article, let’s take a look at this new tool on how it works, what are its effects on PageRank, are Google+1 and Search Engine Rankings related to each other, and how you can use it on your website.


Basically +1 is acts same as that of “Like” button on FaceBook or “Follow” on Twitter. But the effects of +1 are different from other two, as Google is basically a search engine as well as social media and blogging platform too. With +1 launched, Google is trying to strengthen its position in social media sector. As far its working is concerned, it will add one vote to the search result, website or blogpost, if a user presses on +1 sign next to it. When more number of people press +1, means vote for your website, it will be more trustworthy for Google.


Adding the Google+1 button to your own website is very easy. You have to copy-paste the following code on your website’s homepage and it will start working instantaneously. You need to place inside the or just above the tag of the webpage.









Now comes the important question. Are Google +1 and Search Engine Rankings connected to each other in any way? Whether +1 also affects the Google PageRank of a website, is still not very clear. Some people say that it affects not directly but indirectly somewhere down the line. Whereas others claim that the PageRank is not at all affected by this new tool. However, there is good news for PPC marketers as +1 is going to be a permanent addiction in the Google AdWords. The anti-spam mechanism is already in place and if someone tries to vote more times to his or her own website to improve score, the website can be penalized.


According to some experts Google +1 is going to work in phases. During the first phase, Google will collect all the information for analysis and then during next phase, it will try to provide more personalized experience for searching and ranking operations

Linking Policy

Before we continue with this chapter, it is time to introduce the concept of Google PageRank (PR). PageRank will be discussed in more detail in “Chapter 9 - All About PageRank”, but is discussed here in order to understand why it matters how you link pages on your website together

PageRank is a numeric value that Google places on how important a page is on the Web. PageRank is determined by how many incoming links there are for a page. Incoming links are links that point to a page from another page. Links may be located on pages on the same website (internal links) or on pages on different websites(external links).

Google figures that when one page links to another page, it is in effect “casting a vote” for the other page. The more incoming links (votes) there are for a page, the more important the page is to Google, generally speaking

Note: Google PageRank is but a single factor used in the ranking algorithm. Many

have over-hyped PageRank and therefore introduced complexity that probably don't even exist.

The proper linking between pages of your website, if done right, will help retain the total PageRank of your site and will also distribute or channel your site’s overall PageRank value to your most important pages.

Internal links share or distribute PageRank among all pages of your site. Links on your site that point to other websites can decrease your site’s overall PageRank, while links from other sites can increase your site’s overall PageRank.

In general, the more internal links there are between pages of your site, the more evenly distributed the PageRank becomes in your site. Let’s see why this is important.