Monday, April 8, 2013
Thursday, May 10, 2012
How to Optimize Dynamic Website or Pages?
Definition of Dynamic Pages :
Dynamic pages are the pages generated "on-the-fly" from a database. It is also known as database-driven pages. PHP, Perl, ASP, etc are using to generate dynamic pages.
It is difficult for the search engines to read the dynamic pages. It is generated when user select variable. It is not possible for search engines to select those variables and this reason these pages cannot indexed.
Dynamic URL's contains strings like &, %, ? and due to these characters problems starts for the search crawlers to read the content. But it is possible to index the dynamic pages also.
Here, I am writing the way through which a dynamic page can be readable by the crawlers :
- Place links of the dynamic pages on static pages. Further it can be submitted in search engines manually. Most of the dynamic pages will indexed by the search engine by this way.
- Coldfusion and other softwares are available which can replace special characters like ?, %, & with alternative text.
- Using help of CGI/Perl, we can convert query string in the url with suitable text. Path_Info and Script_Name are environment variables which contains complete URL including strings in dynamic pages.
- Web hosting company also provides module with Apache software that can convert dynamic URL into urls that can be indexed by search engines. The mod_rewrite available for Apache that converts requested url into search engine friendly urls.
New Social Media Tool - Google +1 and Search Engine Rankings
Google has launched the new application called Google +1 very recently. If you have seen carefully, there is a +1 sign next to each search result in Google search results page. In this article, let’s take a look at this new tool on how it works, what are its effects on PageRank, are Google+1 and Search Engine Rankings related to each other, and how you can use it on your website.
Basically +1 is acts same as that of “Like” button on FaceBook or “Follow” on Twitter. But the effects of +1 are different from other two, as Google is basically a search engine as well as social media and blogging platform too. With +1 launched, Google is trying to strengthen its position in social media sector. As far its working is concerned, it will add one vote to the search result, website or blogpost, if a user presses on +1 sign next to it. When more number of people press +1, means vote for your website, it will be more trustworthy for Google.
Adding the Google+1 button to your own website is very easy. You have to copy-paste the following code on your website’s homepage and it will start working instantaneously. You need to place inside the or just above the tag of the webpage.
Now comes the important question. Are Google +1 and Search Engine Rankings connected to each other in any way? Whether +1 also affects the Google PageRank of a website, is still not very clear. Some people say that it affects not directly but indirectly somewhere down the line. Whereas others claim that the PageRank is not at all affected by this new tool. However, there is good news for PPC marketers as +1 is going to be a permanent addiction in the Google AdWords. The anti-spam mechanism is already in place and if someone tries to vote more times to his or her own website to improve score, the website can be penalized.
According to some experts Google +1 is going to work in phases. During the first phase, Google will collect all the information for analysis and then during next phase, it will try to provide more personalized experience for searching and ranking operations
Tuesday, April 20, 2010
Thursday, September 10, 2009
8 Steps To Increase Traffic For Your Blog
So you are expecting traffic huh? You only get as much as you put in. Keeping your blog or website updated with fresh content the key factor. Put your self in the readers position, what are you searching for? You are looking for the right answer or maybe a justified opinion on a certain topic.
Many people always ask “Where can I find Article Rewriting software?“. I usually tell them that you can find them all over the net for free but really, it just takes other authors content and rearranges words around. that is not original nor unique. You are just giving the same info that many others have given. A method I use to kick off any website or blog is using my unique content and crossposting it to social media / networking websites. Visit my article “Increasing site hits with Twitter on autopilot” if you would like to know more.
Even if your blog is still semi under construction you can still get involved in the blogging community. It is best to build relationships with other bloggers. You can join other blogging communities and search through blogs that interest you. Post comments and guest post if necessary.
Most of the time when you comment a blog, you have an option to put in your url of your blog / website that will be displayed with your comment. You want to find blogs that relate and interest you, once you do this make sure you leave meaningful comments. Never spam on blogs. If you look like you know what your are talking about on the subject most of the time others will click that link back to your website to see who you are and what you are about. Now doing this on blogs also forms relationships between you and the owners of those blogs that you visit often.
This is some of the oldest way of promotion. Find chatrooms that relate to your blog. Let the people you chat with in on your blog and what it is about. If you build relationships in chatrooms that you visit frequently, these people will support you and your website. This is actually how I got into web design way back in the day when I used to visit a chatroom everyday. I built a relationship, started learning web design and getting help through other members showing off their websites and I took it from there. The next thing you know everyone in the chat was supporting me and visiting my website and forum multiple times a day.
You can contact other blog owners asking them to write a review of your blog. Now in return you would want to write a review of their blog and usually you will end up exchanging links. Make sure you don’t make the review sound too cheesed up and don’t post them on the same days.
Join forums related to your website. Put your website links in your sig with maybe a banned picture. You can also visit webmaster forums and ask for a review on your website. I use Digital Point daily for everything I do. forums.digitalpoint.com . You can also set up your profile on there to show your latest blog posts in your profile and in your posts. Do not ever spam a forum.
There are tons of these out there. Be sure to submit your site around to multiple ones. Just do some research on them first and make sure they aren’t link farms or have a bunch of spam sites listed within them. This is not good on your websites behalf.
If you are trying to increase traffic, you can always offer advertising space, guest posting space, hosting, or whatever you can think of to other blogs that aren’t huge. You can ask them to just mention you in a post, let you guest blog, exchange advertising space, and lots more.
Try to find other blogs / websites that have a similar amount of traffic to yours, or try to get in good with someone who runs a popular blog / site and ask to exchange links.
Tuesday, August 4, 2009
Avoiding SEO Brain Freeze Part: Measuring Your SEO Success
Once your overall on-page website optimization is completed and you’re continuously working on getting the word out about your website, your next step is to start measuring how successful your efforts have been. In the past, search marketers used to measure the success of their SEO campaign by checking where the keyword phrases for which they optimized were ranking in Google. The goal was to always try to get as high of a ranking as possible.
While knowing where your website ranks for your optimized keyword phrases still comes in handy to a certain extent, it’s not your best measurement for success anymore. Rather than go into all the reasons why, I’ll simply point you to my previous article on this topic, “5 Reasons Why Rankings Are a Poor Measurement for SEO Success.”
Targeted Traffic is One Goal
With the rankings elephant out of the room, let’s talk about more important ways of measuring your success. First, you have to know what factors are important to your business overall. The number of visitors your website receives is one measurement. However, when looking at visitor traffic the only visitors that truly matter are those who are highly “targeted.” That is, they are people already looking for exactly what you’re offering. Visitors for visitors’ sake is really just an ego trip and not important in the overall scheme of things. In light of this, a more important visitor measurement is how much traffic comes directly from search engines; and more specifically, how much traffic comes from the keyword phrases for which you optimized.
Conversions Are What Really Matter
Looking at the metrics beyond visitor traffic is where it really gets fun and interesting. The most important thing for you to measure is what’s known as a “conversion.” Before you can do this, you have to determine exactly what a conversion is for your website. The first step is to think about exactly what actions you want your website visitors to take. These may range from purchasing a product, to filling out a request form for more info, to downloading a whitepaper, or signing up for an email newsletter. Whatever you determine your conversions to be, you’ll want to start measuring them.
Most website conversions can be measured by looking at which visitors landed on your various “thank-you” pages. These are simply the pages one sees after taking a specific action on your website such as submitting a form or purchasing a product. This page becomes the conversion page for that action, since the only traffic to it will have been from someone who submitted the form. Be sure not to use the same conversion page URL for multiple forms on your website or you won’t be able to track things effectively. Obviously, the more conversions you make, the more successful your website will be, and the more potential you have to make money, assuming that’s your ultimate goal.
How to Measure Visitors and Conversions
Nearly all web analytics programs will be able to show you the number of visitors as well as what search engine and keyword phrases were used to find your website. But you need one that goes beyond that and actually measures conversions. We’ve been using Google Analytics on our website and those of our clients. We’ve found it to be one of the best there is—especially since it’s free! While the basic set up for Google Analytics is fairly simple, it gets a bit more complicated to set up your conversion goals. However, it’s worth taking the time to do this right. Read all of Google’s help documents as necessary, and be sure to test things along the way to make sure your numbers make sense. If you’re really ambitious and want to learn all the advanced things you can do with it, there’s a great Google Analytics online course taught by ROI Revolution that I highly recommend.
Using Analytics to Tweak Your SEO Campaign
Once you’ve got a good handle on your search engine traffic, you can use that information to tweak your SEO campaign as necessary. If you find that you’re not receiving any traffic for certain keyword phrases for which you’ve optimized, ask yourself the following questions:
- Is the phrase so competitive that no pages of your site show up for it in Google?
- Are you showing up for the phrase, but nobody is clicking through to your website
- Is the keyword phrase one that isn’t being searched upon by as many searchers as you thought?
Figure out what the problem is, and decide what to do based on what you learn. If not as many people are actually searching for the phrase as you thought would, then you may want to switch that phrase out for another one that receives more searches. If the phrase is simply too competitive, that doesn’t mean you need to give up on it all together, but just make sure you’ve also optimized for some less competitive phrases to go along with it.
Don’t Get Lost in the Data
There’s so much you can analyze that you could spend entire weeks or months just doing that. Try not to get too bogged down with it and just do a thorough check once a month. And be sure that you give your SEO work a good chance to gel. Just because you’re not seeing decent traffic for some keyword phrases right now doesn’t mean that over time you won’t. The more competitive the phrase, the longer it will take to see results. Keep working on getting the word out and making your website the best it can be, have lots and lots of patience and you will see a continuous upswing in targeted traffic for many years to come!
Wednesday, July 29, 2009
21 Essential SEO Tips & Techniques
1. Commit yourself to the process. SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.
2. Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.
3. Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.
4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great Web resources (like Search Engine Land) and several terrific books you can read. Aaron Wall’s SEO Book, Jennifer Laycock’s Small Business Guide to Search Engine Marketing, and Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin are three I’ve read and recommend.
5. Have web analytics in place at the start. You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.
6. Build a great web site. I’m sure you want to show up on the first page of results. Ask yourself, “Is my site really one of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.
7. Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.
8. Make SEO-friendly URLs. Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.
9. Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.
10. Open up a PPC account. Whether it’s Google’s AdWords or Yahoo’s Search Marketing or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.
11. Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta altogether if you’d like; it’s close to inconsequential. If you use it, put misspellings in there, and any related keywords that don’t appear on the page.
12. Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.
13. Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.
14. Use your keywords as anchor text when linking internally. Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.
15. Build links intelligently. Submit your site to quality, trusted directories such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web. Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area—the Chamber of Commerce, etc. Analyze the inbound links to your competitors to find links you can acquire, too.
16. Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.
17. Start a blog and participate with other related blogs. Search engines, Google especially, love blogs for the fresh content and highly-structured data. Beyond that, there’s no better way to join the conversations that are already taking place about your industry and/or company. Reading and commenting on other blogs can also increase your exposure and help you acquire new links. Related bonus tip: Put your blog at yourdomain.com/blog so your main domain gets the benefit of any links to your blog posts. If that’s not possible, use blog.yourdomain.com.
18. Use social media marketing wisely. If your small business has a visual element, join the appropriate communities on Flickr and post high-quality photos there. If you’re a service-oriented business, use Yahoo Answers to position yourself as an expert in your industry. With any social media site you use, the first rule is don’t spam! Be an active, contributing member of the site. The idea is to interact with potential customers, not annoy them.
19. Take advantage of local search opportunities. Online research for offline buying is a growing trend. Optimize your site to catch local traffic by showing your address and local phone number prominently. Write a detailed Directions/Location page using neighborhoods and landmarks in the page text. Submit your site to the free local listings services that the major search engines offer. Make sure your site is listed in local/social directories such as CitySearch, Yelp, Local.com, etc., and encourage customers to leave reviews of your business on these sites, too.
20. Take advantage of the tools the search engines give you. Sign up for Google’s webmaster Central and Yahoo’s Site Explorer to learn more about how the search engines see your site, including how many inbound links they’re aware of.
21. Diversify your traffic sources. Google may bring you 70% of your traffic today, but what if the next big algorithm update hits you hard? What if your Google visibility goes away tomorrow? Newsletters and other subscriber-based content can help you hold on to traffic/customers no matter what the search engines do. In fact, many of the DOs on this list—creating great content, starting a blog, using social media and local search, etc.—will help you grow an audience of loyal prospects and customers that may help you survive the whims of search engines.