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New Social Media Tool - Google +1 and Search Engine Rankings

New Social Media Tool - Google +1 and Search Engine Rankings

Google has launched the new application called Google +1 very recently. If you have seen carefully, there is a +1 sign next to each search result in Google search results page. In this article, let’s take a look at this new tool on how it works, what are its effects on PageRank, are Google+1 and Search Engine Rankings related to each other, and how you can use it on your website.


Basically +1 is acts same as that of “Like” button on FaceBook or “Follow” on Twitter. But the effects of +1 are different from other two, as Google is basically a search engine as well as social media and blogging platform too. With +1 launched, Google is trying to strengthen its position in social media sector. As far its working is concerned, it will add one vote to the search result, website or blogpost, if a user presses on +1 sign next to it. When more number of people press +1, means vote for your website, it will be more trustworthy for Google.


Adding the Google+1 button to your own website is very easy. You have to copy-paste the following code on your website’s homepage and it will start working instantaneously. You need to place inside the or just above the tag of the webpage.









Now comes the important question. Are Google +1 and Search Engine Rankings connected to each other in any way? Whether +1 also affects the Google PageRank of a website, is still not very clear. Some people say that it affects not directly but indirectly somewhere down the line. Whereas others claim that the PageRank is not at all affected by this new tool. However, there is good news for PPC marketers as +1 is going to be a permanent addiction in the Google AdWords. The anti-spam mechanism is already in place and if someone tries to vote more times to his or her own website to improve score, the website can be penalized.


According to some experts Google +1 is going to work in phases. During the first phase, Google will collect all the information for analysis and then during next phase, it will try to provide more personalized experience for searching and ranking operations

Linking Policy

Before we continue with this chapter, it is time to introduce the concept of Google PageRank (PR). PageRank will be discussed in more detail in “Chapter 9 - All About PageRank”, but is discussed here in order to understand why it matters how you link pages on your website together

PageRank is a numeric value that Google places on how important a page is on the Web. PageRank is determined by how many incoming links there are for a page. Incoming links are links that point to a page from another page. Links may be located on pages on the same website (internal links) or on pages on different websites(external links).

Google figures that when one page links to another page, it is in effect “casting a vote” for the other page. The more incoming links (votes) there are for a page, the more important the page is to Google, generally speaking

Note: Google PageRank is but a single factor used in the ranking algorithm. Many

have over-hyped PageRank and therefore introduced complexity that probably don't even exist.

The proper linking between pages of your website, if done right, will help retain the total PageRank of your site and will also distribute or channel your site’s overall PageRank value to your most important pages.

Internal links share or distribute PageRank among all pages of your site. Links on your site that point to other websites can decrease your site’s overall PageRank, while links from other sites can increase your site’s overall PageRank.

In general, the more internal links there are between pages of your site, the more evenly distributed the PageRank becomes in your site. Let’s see why this is important.

What is link building?

One of our web site promotion efforts is link building. Links from high ranking web sites to your site can dramatically increase traffic. The goal of link building is to create an excellent source of consistent and targeted traffic through hyperlinks placed on content related and sharing the same audience web sites, linking to your site. If you have no links at all means that Search Engines will drop the site from their index. The more links you have the higher is the link popularity of your site.
Link popularity
Link popularity is the result of link building. It means being a popular web site. Many quality links to your site generate additional Search Engine traffic and is a requirement for a good ranking on the search result pages. Some web sites have more than half a million hyperlinks targeting them. I bet you are surprised by this number?
Our link building team
Our SEO consultants provide link building service and additional link popularity checks on a regular and on a timely basis for your web pages. You will receive all details in our special report documented by SEO-Watch. We also monitor existing links and make sure that links are still implemented on the pages where we posted them for you.
Avoiding mistakes when building the links
Be aware that the links on your web sites grow naturally and not too fast. An unethical practice is to send out messages to hundred thousand webmasters in one go and request that they link to your site. In no time a couple of thousand links will be organized. Know that context of links is also taken into account, rather than sheer numbers. The consequence is that Google will ignore your links or even blacklist your site because the link structure is growing too fast or poor links are added. Solution: An "organic grow" should be achieved with the focus on quality. This takes time but it's worth it.
Link popularity checker software
To be able to check your link popularity in the major Search Engines you need special software. Many products are available on the market (freeware and commercial software). If you would like to check your position, you can do this right here on our web site for free at our Link Popularity Checker page. Additional helpful tools are available for free use and for download in the SEO Tools section of this web site

What is Optimization?

Search Engine Optimization it means that your site will be analyzed and then improved to make it possible for Search Engines to index and rank it. If your web site does not rank well, optimization helps that your web site will be found in the first upcoming pages of the search results. This can vary from ranking very high in Google to good in Yahoo and excellent in MSN. We cannot predict in which Search Engine the best ranking will take place because they work in different ways.
What has to be done to achieve good search engine ranking?
It is our job to check if Crawlers as Google, Yahoo or MSN can identify all the hyperlinks in the pages and can add them to the list of URL's to visit. The same importance has the content that is reflecting the category your web site belongs too. Additionally the architecture and programming of the web site is of significance because pages have to be readable and accessible for these software agents. Some code is just as "hard to read" for Search Engines, as it is for anyone who is not a programmer. Another aspect we take care of is, that you do not want all your pages to turn up on the internet, or do you? To know how to handle this aspect is just as important as the firewall on your workstation.
When will I see the results?
This is the most asked question. People nowadays expect instant results. This is not applicable when you get engaged in Search Engine optimization. Facing a competition counted in millions and finally out-rank them cannot be achieved with a magic wand. Indexing a fraction of the web can take the Search Engines a long time; this is usually measured in weeks or months. This is also the reason why it still makes sense that we submit your web site to those Directories where also Google and friends (well, rather competitors) feed on. Patience and an ongoing monitoring and modifications are necessary to get the web site into the first search result pages and refreshing content regularly and building up backlinks to keep it there.
What are costs for SEO services?
SEO WATCH designed attractive Web Promotion packages to provide examples what the approximate costs are for optimization and what you receive in return. On the other hand, we provide so much insider knowledge on these pages, that you could actually start with SEO yourself, after having studied our content.

Our SEO projects are as follows:

1. www.matexinternational.com for following keywords are top ten in Google, Yahoo & MSN.
1. India shirt exporters
2. India t shirt exporters
3. Shirt exporters
4. T shirt exporters
5. Bavarian Shirts
6. Cotton lycra shirts
7. German lent house shirts
8. Classic Casual shirts
2. www.angelbroking.com for following keywords are top ten in Google, Yahoo & MSN.

1. Angel broking
2. Online share trading
3. Online share trading in india
4. Online share trading india
5. Online trading in india
6. Share broking
7. Ebroking
8. Ebroking in india
9. Stock broking
10. Stock broking in india
11. Stock brokers in india
12. Share trading tips
13. Broking
14. Broking in equities
15. Latest news on share trading news
16. Share trading tips & news
17. Pms
18. Portfolio Management Service
19. Angel
20. Investment advisory
2. www.pali-beach-resort.com for following keywords are top ten in Google, Yahoo & MSN.

1. Mumbai resorts
2. Picnic mumbai
3. One day picnic in mumbai
4. One day picnic
5. Beach resort in mumbai
6. Resort in mumbai
7. Resorts in mumbai
8. Mumbai resort
3. www.jingashoes.com for following keywords are top ten in Google, Yahoo & MSN.

1. Jinga
2. Jingas
3. Jinga shoes
4. Buy jinga
4. www.angelmf.com following keywords are top ten in Google, Yahoo & MSN.

1. Mutual Funds Schemes
2. Buy mutual funds
3. Indian mutual funds
4. Mutual funds in india
5. SIP calculator
6. Best sip to buy
7. Mutual funds India nav
8. Best sip schemes in India
9. Top performing mutual funds in India
10. MF India
5. www.angelcommodities.com following keywords are top ten in Google, Yahoo & MSN.

1. Trading on MCX
2. Trading on NCDEX
3. Commodity future trading
4. NCDEX Top Gainers
5. NCDEX Top losers
6. NCDEX Top Values
7. NCDEX Top Volume
8. MCX Top Gainers
9. MCX Top Losers
10. MCX Top Volume
11. MCX Top Values
12. NCDEX commodity
13. NCDEX commodities
14. NCDEX online
15. MCX commodity
16. MCX commodities
17. MCX online
18. NCDEX
19. MCX & NCDEX
20. MCX Trading
21. NCDEX Trading
22. NCDEX live quotes

6. www.angelsecurelife.com following keywords are top ten in Google, Yahoo & MSN.
1. Best insurance plans in India
2. Top life insurance in India
3. Best life insurance policies in India
4. Top life insurance in India

Content Optimization

Good copy equals conversions.

This is probably the hardest selling point to get across to a client when seo speak begins. Sure people know they need to get ranked in Google, and they know you need to build an online presence, and of course, they all know that they need to get traffic to their site.

But site copy? Anytime that topic is brought up, most clients proudly boast that they have already posted their brochure's information on their site and that works just fine.

Well, it doesn't. Content optimization is a skill that few people possess. Words sell, images don't. You need to get the user to take action! So, in that spirit, here is a list of things to do and ones to avoid:

Things to do:

1. Use the main keyphrase you are targeting on every page, except for the home page.
2. Use keyphrases in your hyperlinks.
3. Create a page title that is intriguing and eye catching. Remember words sell, graphics don't.
4. Limit your keyword usage to 2 or 3 keywords per page. Otherwise, you may get tagged for keyword spamming.
5. Create supplemental content like FAQ pages, how-to pages, industry glossary and related articles about the product.
6. Use the description meta tag. Google refers to this when it can't find content or a listing in DMOZ.
7. Always keep an eye on competitors and how they rank for the same keywords.
8. Focus on the the pages that have your best conversion rates.
9. Think like a reporter, asking the five W questions (who, what, when, where, why).
10. Display your location. Studies indicate that people look for local vendors, even when online.
    

Things to avoid:

1. Inserting keywords into copyrighted material.
2. Forgetting what your audience is looking for.
3. Leaving the title of your page as "Untitled".
4. Using too many graphics.

Waiting to implement copy changes for expected seasonal sales. You need 6-months when optimizing seasonal content to give the engines time to adjust to your alterations.

Content optimization is a continual process of monitoring and updating. By staying true to this course, you'll see the results in your sales.