Thursday, July 16, 2009

What is Optimization?

What is Optimization?



Search Engine Optimization it means that your site will be analyzed and then improved to make it possible for Search Engines to index and rank it. If your web site does not rank well, optimization helps that your web site will be found in the first upcoming pages of the search results. This can vary from ranking very high in Google to good in Yahoo and excellent in MSN. We cannot predict in which Search Engine the best ranking will take place because they work in different ways.
What has to be done to achieve good search engine ranking?
It is our job to check if Crawlers as Google, Yahoo or MSN can identify all the hyperlinks in the pages and can add them to the list of URL's to visit. The same importance has the content that is reflecting the category your web site belongs too. Additionally the architecture and programming of the web site is of significance because pages have to be readable and accessible for these software agents. Some code is just as "hard to read" for Search Engines, as it is for anyone who is not a programmer. Another aspect we take care of is, that you do not want all your pages to turn up on the internet, or do you? To know how to handle this aspect is just as important as the firewall on your workstation.
When will I see the results?
This is the most asked question. People nowadays expect instant results. This is not applicable when you get engaged in Search Engine optimization. Facing a competition counted in millions and finally out-rank them cannot be achieved with a magic wand. Indexing a fraction of the web can take the Search Engines a long time; this is usually measured in weeks or months. This is also the reason why it still makes sense that we submit your web site to those Directories where also Google and friends (well, rather competitors) feed on. Patience and an ongoing monitoring and modifications are necessary to get the web site into the first search result pages and refreshing content regularly and building up backlinks to keep it there.
What are costs for SEO services?
SEO WATCH designed attractive Web Promotion packages to provide examples what the approximate costs are for optimization and what you receive in return. On the other hand, we provide so much insider knowledge on these pages, that you could actually start with SEO yourself, after having studied our content.

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